OUR HISTORY
THE BEGINNING
IN 1998, MAX ISAACKS ESTABLISHED A SMALL ROADSIDE BBQ STAND DEEP IN SOUTH TEXAS. DISSATISFIED WITH STORE-BOUGHT BBQ SAUCES, HE ALONG WITH HIS WIFE KAY DECIDED TO DEVELOP A RECIPE OF THEIR OWN. AFTER LOTS OF TRIAL AND ERROR, THEY LANDED ON A BBQ SAUCE THAT MET THEIR STANDARDS.
FOR SEVERAL YEARS MAX RAN A SUCCESSFUL AND BUSY BBQ STAND WHERE HIS HOMEMADE BBQ SAUCE WAS A BIG HIT. HE EVENTUALLY DECIDED TO RETIRE FROM THE BBQ BUSINESS AND SADLY PASSED AWAY IN 2008.
THE PRESENT
FAST FORWARD 16 YEARS AFTER HIS PASSING, HIS GRANDDAUGHTER JENNIFER "JENN" DECIDED TO BRING HIS CREATION OF AN AMAZING BBQ SAUCE BACK TO LIFE. SHE FOUND HIS RECIPE AND STARTED RECREATING IT, WITH A COUPLE MINOR TWEAKS. FAMILY RELISHED IN THE MEMORIES HER RECREATED BBQ SAUCE EVOKED.
KEEPING UP WITH THE TIMES, SHE DECIDED TO PLAY WITH THE RECIPE IN ORDER TO OFFER A VARIETY OF FLAVORS. ALL OF THE NEW FLAVORS OF BBQ SAUCE START OFF WITH THE ORIGINAL RECIPE AS THE BASE, THEN DIFFERENT INGREDIENTS ARE ADDED TO CREATE UNIQUE FLAVORS.
